Change is the only things which don’t change when it comes to search engine optimization. It is a specialty which changes its very base from time to time at lightning speed, and if someone wants to master it, the only way is to chase it at the same pace. No wonder why many of them who try it fail and why it becomes so challenging to stand firm on this ever-changing floor.
The rules and latest trends in SEO changes faster than someone get a chance to get adapted to those. Tactics which were working just fine become obsolete in a blink of an eye. Sometimes, the things which you were considered as a boon may start harming you at the next phase. The best possible approach to cope up with this highly competitive chase is to run ahead of time and come in line with the changes.
That is the reason why we are exploring the possible 2018 SEO strategies now itself even though we are just into the last quarter of 2017. Let’s wave a farewell to many of those strategies we were fond of as keyword density and semantic search and move forward to much safer, richer, and mobile friendly web approach to earn laurels in times to come. Here, let’s uncover some better opportunities and upcoming strategies in SEO for 2018.
1. Everything mobile friendly
Mobile phones; smartphones to be specific, have now become an essential part of our everyday life. When it comes to accessing the internet through mobile phones, the primary requirement for web makers is to make everything responsive and mobile friendly.
Mobilegeddon was introduced in later 2016, which is primarily the concept of considering mobile-friendliness as a key ranking preposition. This approach was soon followed by Google announcement as the crawlers started testing the sites for mobile-friendliness for appropriate indexing. 2017 had seen many controversies around the topic of responsiveness, and there had been many delay notes released by Google. However, the concept of mandatory mobile-friendliness seems to take full effect in the year 2018, and the rankings may be entirely based on the mobile version of websites.
2. Speed matters
Load time of a web page always remained a significant factor affecting the user experience as well as search engine performance. So, this will stay as another critical factor in SERP of your website in 2018. Google has introduced the concept of Accelerated Mobile Pages to prevent the shift from mobile browsing to apps. AMP may load about four times faster than regular page loading, which will ultimately improve the user experience. Studies have shown that the introduction of AMP has a significant positive impact on the CTR and bounce rates. Even though AMP is not a ranking factor as of now, it will soon become an essential component.
3. Link building should be given priority
SEO is a never-ending story, and many say link building has already come to an end as SEO is desperately looking for new ways to move on. However, as per https://www.sandcrestseo.com/ experts, this is not true. IT is true that link building has been counted more systematically to value only the genuine and solid ones.
Building links along with ideal content writing services are considered to be earning more online. With an every-ending growth of more survey, studies, and blogs, backlinks remain one of the major ranking factors to assess the credibility and dependability of a particular page or content.
Google; however, is becoming stricter about the unnatural or name-sake backlink profiles and also blacklist the manipulative backlink building tactics, so be mindful of it while planning internal and external linking strategy for your pages. The low-quality and spam links may mostly get devalued by the leading search engines, and there are also chances that you succumb to a penalty for using some illegitimate linking methods.
The typical advice for 2018 in terms of link building may be:
- Trying out grey-hat or spammy link building tactics by listening to the ‘too good to be true’ SEO consultancies may merely be a waste of time.
- It is ideal to grow the link profile of your web page at a natural pace.
- It is essential to create cornerstone content also to be worth linking to.
- The quantity of the links is not the key, but high-quality links, especially relevant to the same niche will end up in scoring well.
- It is not wrong to be lenient to paid link building methods too, but it should be done modestly.
4. Mind voice search
Technology around voice recognition continues to grow, and it will be more optimized in the year 2018. Siri and Cortana can do almost all your smart-phone based tasks now ranging from merely engaging us with a joke to instantly respond to queries like when man will hit the moon next! Amazon Echo or Google Home may also let us shop merely hands-free
The precision of voice recognition improves from time to time, and Microsoft recently reported reaching up to about 5.1% error rate. Voice search has now become less frustrating and more convenient day by day, and 70 percent of the respondents in a recent survey said they use voice search at least once to twice a month, and more than half of them use it weekly or daily. Based on Google stats, about 20% of all mobile queries are now made through voice and predictions are made that more than 50% of overall searches by the year 2020 will be the voice.
Even though we have discussed a major few factors to note in 2018 for SEO as above, there are a lot more to expect in this fast chancing cranny in the coming months. To be prepared it is essential to practice long-tail keywords, usage of natural language, streamlining an FAQ page, local SEO, creation of progressive web apps, restructuring of data to gain more attention, meaningful web communications.
In any instance, content will always remain the kind, and this is the first and foremost consideration in web development and maintenance across the times. In case of SEO, the future is always now and the fine line between getting the real users engaged and convincing the search engines to become less vivid.