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Improve Web Page Loading Time To Increase Your Organic Traffic

Running a business website without optimization is like walking on a tightrope without using any safety net or assistance. While most people think it is synonymous with SEO, there are other factors that drive traffic and sales as well. Among these other factors, speed is the biggest contributor towards dwell time.

We cannot talk about web page optimization and speed without discussing bounce rate. It is one way to understand how long people are staying on a page before returning to the SRL or going to another site. Bounce rate and dwell time are inversely related. As it is apparent from the term itself, dwell time refers to the amount of time that a user spends on a single page.

What Factors Affect Your Bounce Rate The Most?

You may have noticed quite a few contradictions in organic traffic and ranking even after “optimizing” your website. If you are new to SEO, we can understand how confusing it can be for you. Let us help you figure out what determines how long a person will stay on a site and when that person will simply bounce off to a new site:

  • Loading time – A good site never takes more than 3-4 seconds to load. If your site takes more than 5 seconds, we surely understand how you are losing potential customers and clients. A lot of high-resolution images, 404 HTTP errors, database errors, and HTML code errors can contribute to increased loading time for web pages.

Now, we would like to draw your attention to a rather interesting statistic. Any site with optimized content has a maximum bounce rate of about 40%. However, a site with a slow loading time that exceeds over 5 seconds has a minimum bounce rate of 75%. Page loading time is the biggest contributor to increasing bounce rate.

2017 is the year of mobile SEO. Almost all businesses are going mobile. Mobile users have less patience than desktop users. Therefore, if you do not have your page optimized properly to ensure quick load times, you may be losing out on more than 90% of your potential traffic.

Testing The Load Speed Of Your Web Pages

One vital of web optimization is testing load speed. There are many free site speed testing tools that you can use to get real-time statistics and figures. Sand Crest SEO uses the most reliable tool that tests the load time of your web pages. Thousands of SEO agencies throughout the United States use and trust this same tool as well.

The tools we use will help you understand the load impact and the site apps that may be weighing down your platform.

10 Important Website Speed Optimization Tips

Below are the 10 tips for website speed optimization that even you can try without any help from website developers and SEO agencies. Most of these tips work regardless of the platform.

1. Optimize Your Images

Recently, Sand Crest SEO ran a survey involving webmasters and online viewers to check what mistakes most website owners were making today. About 46% of users stated that they hated it when images took too much time to load or slowed down a web page. Over 70% of the webmasters pointed out that the cause of slow web page loading time was because images were not optimized. According to a 2016 research from HTTP Archive, images make up about 64% of a web page’s weight.

Right now, you can access the back end and optimize your images. You can save more than 30% without losing quality by simply compressing your images. You can make sure that your site used WebP format instead of PNG or JPEG.

2. Reduce Your HTTP Requests

Very few of business owners even know that increasing number of HTTP requests slow down the load time of your web pages. In simpler words, a higher number of HTTP requests made by your web page means it will increase each page’s load time.

Here Are A Few Proven Ways To Reduce The Number Of HTTP Requests:

  • Never Use Third-Party Frameworks And Plugins
  • Use More CSS Sprites
  • Combines JS And CSS Files
  • Inline Your Smaller JS

If none of these works, it is time to run an HTTP cleanup. Although Sand Crest SEO could tell you how to run it, we recommend expert guidance in this process.

3. Remove Unnecessary Characters

It is just like directing a good play – remove all unnecessary characters. Only, in this case, these are HTML, CSS, and JS. Every web page has some elements inside their codes they don’t need. For example:

  • Block Delimiters
  • Comments
  • White Space Characters
  • New Line Characters
  • These don’t influence the codes and removing these speeds up web page loading. Using plugins like WordPress Cache Enabler will help you to minify your CSS and JavaScript within a couple of minutes.

4. Use A CDN To Reduce Latency

A CDN is a content delivery network that will speed up the loading time of a web page. You can use a CDN on any platform. These keep the available information closer to the user and makes loading of a web page faster. It reduces the delay between the origin server and the Post Office Protocol versions.

It means that potential customers from anywhere around the world will be able to access your company’s site without any delays in page loading time. Implementing the right CDN takes expert help. At Sand Crest SEO, we have the best SEO companies who can work on CDN implementations while you can think about new product launches and marketing strategies.

5. Optimize Your TTBF

TTFB or Time To First Byte measures the responsiveness of a web server. That is actually the time required by your browser to receive the first byte of information from the site server.

You can reduce the total TTFB by using a DNS provider and a CDN. You can measure your site TTFB with Google Chrome. Follow these steps:

  • Select More Tools > Chrome Menu > Developer Tools
  • Right Click On Any Element Of The Current Page And Select “Inspect”

You can also use web page tests to measure the TTFB. It is imperative that you use the correct tools to get real-time TTFB of your online site. Sand Crest SEO offers the latest and most optimized tools to give you a comprehensive set of test results.

6. Don’t Use Too Many Redirects

Contrary to popular belief, 301 re-directs do increase bounce rates. It is because each 301 redirect will generate an additional RTT. It doubles the time required to load initial HTML document before assets start loading onto the browser.

7. Keep An Eye On Your Browser Cache

If you have assets that are rarely changing, you need to set the maximum age of 7 days to those browser caches. Four major types of HTTP headers are:

  • Cache-Control
  • Expires
  • Pragma
  • Validators

Cache control is the most important HTTP cache header that includes a set of directives for your user browsers. When using CDN, you can modify the Expires and Cache-control parameters.

8. Web Font Performance

About 60% of websites are not using custom fonts. As per the HTTP Archive, this is a whopping 850% increase since 2011. Web fonts have a certain disadvantage, and Google Fonts is not exempt from this either. They add extra HTTP requests to all external resources.

The Best Ways To Help You Know What Your Font Choices Are:

  • Prioritize Your Font Choices Based On Browser Support
  • Choose The Fonts You Cannot Do Without
  • Keep Your Character Sets To A Minimum
  • Pre-Fetch Your Most Used Fonts
  • Host Fonts Locally In LocalStorage With Base64 Encoding

We still recommend using system fonts. Sand Crest SEO has a collection of beautiful system fonts that look so much better than any web font performance and as a plus, also reduce loading time.

9. Gzip Compression

Gzip can compress web pages, CSS and JavaScript to increase your page load times. You can quickly check if your website has employed Gzip compression already. This method will save you about 80% bandwidth and increase each web page’s load time significantly.

10. Website Infrastructure

Forget cheap shared hosting if you want faster loading speed. If you are running a WordPress or Drupal website, go with VPS.

If you don’t have a permanent team to manage your online marketing, we suggest you to consider availing managed hosting services. At Sand Crest SEO, we offer the best-managed hosting facilities for all companies.

Online optimization has multiple steps and increasing page-loading time is one of them. Here, we have discussed the most common ways to increase the loading speed of web pages. Other common factors that determine speed include MySQL Tuning, fixing 404 errors, hotlink protection, and HTTP/2 adoption.

As a novice in the technical field or a fresh-out-of-college entrepreneur, it may be difficult for you to wrap your head around all this. The good thing is that we are here to help you out.

If you want to increase the traffic coming to your website, visit our full list of services here.