User-Friendly Website Architecture and Effective Optimization for SEO
Many website development companies and webmasters are of the opinion that only tools and plugins are enough to optimize websites and web pages. However, how much of that is true? Can a poorly coded website become search engine friendly if you use the right SEO tools? These are a few questions many of us have asked time and again while working on our business websites. Now, we will try to answer all these questions, and another critical question; how important is website architecture for online marketing?
Why The Website Structure Is So Important
Architecture is not just crucial for the beauty of a building. It is also necessary to the structural integrity. Similarly, the structure of a website will determine the navigation, performance, bounce rate and traffic of the website. Sadly, only a few webmasters understand the importance of an excellent website structure.
Within the following information, we will help you understand why your website needs a sound structure before any third party tools and plugins for enhancing search engine optimization
1. Enhance User Experience With Good Site Architecture
Consider this, someone takes away the bright colors, graphics, images, and even the creative fonts from your website. What is left? There obviously is not anything left other than the basic website structure. Good design is not only about artsy elements that make your website “attractive.” Good design is also about a great structure that brings personality to the website.
2. Earn High Quality Links By Improving Your Site Structure
This is something most of us forget while designing a website. A good structure makes it possible to generate sensible website links. You may understand the importance of links when you check Google’s listing style. The first ranked result has its website links to the web pages listed along with the main link to the website.
Website links provide SEO advantages to website owners throughout the entire United States. Just visit Google Webmaster Tools and check out their form for adding website links. The new Google algorithms automatically assign your website links. Therefore, the architecture is of utmost importance if you want user-friendly website links to your website.
3. Make It Easier For Spiders To Crawl Your Website
The words, “Spiders,” and “crawling,” may not bring pleasant images to mind. However, when it comes to website optimization, it is surely good news. A good website structure makes it logically easier for search engine spiders to crawl the entire website content on all web pages and sub-pages.
It is impossible for crawlers to find out every bit of content from the website. It is common for them to miss out URLs and links. If you have a well-organized internet website, it apparently makes it easier for crawlers to access, crawl, index and return the web pages.
These are the three most compelling reasons that Sand Crest SEO has found for getting the proper website structure.
How To Create A User Friendly Site Structure
Now we come to the more challenging part of this article. Website structure is not something we talk about on a regular basis even when referring to search engine optimization and traffic. Nonetheless, it is critical since website structure directly influences indexing and website ranks.
1. First Plan Hierarchy Then Go Into Designing
Traditionally, you cannot paint unless you sketch an outline first. This concept is true for designing websites as well. When you are starting a website from scratch, you first need to plan the structure that will accommodate better optimization. The website structure should come before CMS. According to website design and planning, the term hierarchy refers to the way you organize information on the platform.
It Should Be Logical
- Your website should have a logical hierarchy. Simplify is logic’s best friend. Both crawlers and human users love a generous mix of simplicity with logic when it comes to websites. Remember to keep categories and subcategories related to each other.
Main Categories Should Be Limited
- Main categories should be limited. All popular websites have an upper ceiling on the number of main categories. Ideally, the number should vary between 2 and 7. Therefore, unless you are an Amazon.com or an eBay, you do not want to test Google crawlers or your users with endless main categories on your website.
The Ratio Of Categories And Subcategories Must Be Balanced
- Balancing the ratio of categories and subcategories is very simple from the vantage point of aesthetics as well. Once you balance out your categories and subcategories, crawlers have an easier time predicting your website architecture. The crawling process becomes faster and more accurate.
2. Create Your URL Structure For Navigation
Once you have completed planning your website hierarchy, planning the URL structure should be simple. Your URL structure should be neat, and it should follow your website’s hierarchy. They should contain appropriate keywords and not just symbols.
3. Create Website Navigation In CSS Or HTML
This is important if you want your website to rank on the first page of Google search results. Almost all the top results on Google SRL have simple HTML and CSS codes.
4. Employ Shallow Depth Navigation Structure
Shallow depth navigation structure of websites helps in easier indexing and crawling. Shallow websites reportedly work better. That means the pages are not buried too deep inside the website. Crawlers do not have the time to go for treasure hunts every time. They like easy routes with plenty of blunt “clues” about the resources strewn across your website.
Shallow websites require 3 or lesser number of clicks to move from one page to another. Deep structure websites usually need a string of clicks to reach every page. This means, getting a shallow depth structure is better for human users as well. It boosts dwell time as well as organic traffic for websites.
Sand Crest SEO has the reputation of minimizing the need for complex navigation structures.
We can increase your website speed, ranking, and traffic by planning the content right!
5. The Header Should List Your Main Pages
If the header contains the main navigation pages, it means your users can see what you have to offer. Not only does it create a better first impression, but it also saves tons of time for website viewers who are specifically looking for a product or service.
Adding other elements to the header can be distracting for new users. Check out Sand Crest SEO’s sample websites for a better idea of optimized header structures. On the same note, if you have a parallax website, your header must be fixed that displays through the scrolling phases.
If you have a footer with menu links, you need to duplicate the main menu links from the top navigational menu to the footer menu. Changing the link order or removing the links will create a confusing website viewer’s experience.
Header structure is more about the website viewer’s experience than it is about appearance. Sand Crest SEO believes that this is one aspect that can be worked on, even if your Denver-based website is operational.
6. The Internal Linking Structure Should Be Simple
Internal Linking Is Important When It Comes To Logical Site Hierarchy:
- It Will Help Your Website Users Navigate Properly
- It Will Make Your Website Establish An Information Architecture
- It Will Assist In Creating Site Links And Back Links On Your Website
Sand Crest SEO Knows What Users Want To See
Now, it is evident that internal linking contributes directly to website optimization. However, that also means, you should keep it logical and straightforward. You must remember that internal linking is more important for website crawlers than for human viewers.
It is essential to use internal link building on your website. Internal link building is, linking to individual pages by category and subcategories of your website. Moreover, you should make sure that every leaf-level page has internal linking as well.
Internal links are your website’s way of letting Google crawlers know which pages are important and how to find their way to those pages. Higher the number of internal links so that the crawlers can easily index your pages.
Site structure is not just about aesthetics. It is a product of organization, planning, and critical thinking. You can always work on your website structure, but the best possible time is when you are just commencing website design work. Once a website is already live and active, working on the structure can be extremely challenging.Our teams at Sand Crest SEO can restructure your website if you are thinking about a redesign.
Improving website architecture is one of the best ways to boost marketing efforts without using third party tools and plugins.