SEO companies play an important role in online marketing. They are the ones responsible for search engine ranking and all other aspects of Internet marketing. This means that with the right company, you will be able to concentrate on the core operations of your online business without ever having to worry about its overall performance. All in all, it is important to note that not every company out there will have the resources to help you achieve your desired goals.

When deciding on the company to work with, it is imperative that you pay more attention to their experience. A company that has been in the business the longest understands the strategies better and will have the resources needed to help you achieve exactly what you want without ever engaging in trial and error. Secondly, you have to pay attention to their strategy. How will they help you achieve your goals? It is also a good thing to listen to what the current clients are saying about the services they are receiving from the company. The next thing you need to look at is the SEO packages being offered by the company. These are what determine what you will achieve at the end of the day. The purpose of this post is to help you know what to look for when evaluating an SEO package.

The SEO packages are simply SEO services that have been bundled up together. It is more cost-effective to use these package rather than going for the individual services that you need. You will have the option of choosing from a standard and customized package. The standard package is one that includes predetermined packages whereas the customized package contains unique services that you select yourself. Needless to say, the standard package is much cheaper but less comprehensive than the customized package. With different SEO companies offering different services in their packages, it is important that you learn the key services that a good package should have.

  • Technical audit

This is the first service you should look for. The technical infrastructure, current website architecture and the content management system have a significant impact on your SEO campaign success. This is why the first thing the SEO company should do is to give you a technical audit. This has to be given long before the company starts optimizing your website. Failure to give you a technical audit simply means the company did not take the time to understand the technical part of your website before they started optimizing it. Technical audit should look at the on-page and off-page elements in order to make sure there are no technical impediments to the website’s success.

  • Keyword research

A service that should not miss in the SEO services packages is keyword research. Keyword research is the most important component of any SEO package. It is integral to the overall success of an SEO campaign. There is a set of keywords that an agency will target in the SEO campaign. The number of the keywords will depend on the level of packages that you have bought. There are several methods that are used by the SEO consultant to get the best keywords that will drive more traffic to your site. Some of the methods used include the following:

  • Research tools
  • Using Google analytics
  • Surveying clients/customers/suppliers
  • Reviewing the language that is used on the relevant social media sites

Keyword research is considered to be one of the most important aspects of SEO. This is because the keywords on your website are what determine the level of traffic your website will get and your overall ranking. The ideal keywords need to be relevant to what your website offers.

  • Link building

To boost your search engine ranking, your off-page optimization is very important. When determining the relevance of a website, search engines usually consider the backlinks and citations. If your backlinks are from quality websites, your website will be considered to be more valuable by search engines. This will have a positive impact on your search engine ranking. It is for this reason that link building is often offered as a standard SEO package. The package may include the following:

  • Analyzing the current link profile
  • Analyzing the competitors’ profile
  • Submitting the website to relevant quality directories
  • Writing guest blog posts
  • Social networking and bookmarking
  • Syndicating articles
  • SEO copywriting

Copywriting is a must in search engine optimization. This is a service that has to be included in the package you select. This service will be included if the SEO consultant feels that webpages need to be added or that your website needs to be rewritten. The service involves the creation of optimized copies for your website. The new content should include relevant keywords which have to be insertedin the copy naturally and strategically. This has to strike the balance between engaging for the readers and telling search engine spiders what the web copy is about.

  • Training

This is yet another service you will find in the SEO package. With this package, a professional will educate and empower you with the knowledge on using the CMS, analyzing Google statistics and optimizing your website. The level of training you get will depend on your skill level. At the end of it all, you should feel confident enough to make any basic changes in your SEO campaigns.

  • Dedicated SEO consultants

When using services, you will get a dedicated SEO consultant. Here, you will work directly with a consultant who will be your one point of contact. The consultant will further implement your campaigns as well as provide feedback on the progress.

The above are just the main services you should look for in an SEO package. There are many more services you can find, among them being social media marketing, Google Place Pages Optimization and SEO website design. The rule of thumb is to ensure that the services you get are all relevant to what you want to achieve.