The act of espionage exists in all walks of life. From the wife spying on suspecting husbands to cases of political espionage that cuts across global boundaries, big brother is watching us from somewhere. This is also true in the world of business. In order to beat competition by taking short cuts, spying on competitors is a well known fact. Often it is camouflaged under the garb of gathering business intelligence, but spying it is no doubt, whatever might be the intention. In the digital age when internet marketing is holding the center stage, there are special technologies evolving every day to refine the art of spying that makes every company vulnerable to it.
There are risks of strategy theft and replication of tactics and techniques by others. Some business secrets are let out that robs you of the benefits of hard work that you had done for it. It is also possible that spying can lead to erosion of your customer base as you tend to lose the market share that you had enjoyed. The effects can be quite damaging for internet marketing when you experience content theft as your content marketing strategy might be lifted and used by others.
The industry trend
It has to be admitted that the trend of spying on competitors stems from within the industry that teaches businesses to keep a watch on what competitors are doing. However, this cannot be a reason why some peopleare encouraged in adopting unethical business practices. Unfortunately, there are smart people who are keen to outsmart others ignoring business ethics and we have to live with it. The threat of spying is most felt in the area of content marketing. How you can create a content marketing campaign that competitors would find hard to copy and replicate has been discussed in this article.
Why is content under threat?
The importance of content in internet marketing is well known as we are living in an age when ‘content is king.’ And herein is the reason why content marketing is so attractive for being spied upon. It is not easy to produce high quality content. Even if it can be done, maintaining a steady flow of fresh content, which is the requirement of search engines, is really quite difficult. Most businesses do not have the skills for producing content and not willing to devote the time that is required for it. Paucity of resources and lack of creativity are other reasons why people tend to lift a page from others. Above all, who would like to invest in producing quality content if it is easier to copy from others?
Content has to be the best
You should have a no compromise attitude when it comes to the quality of content that you produce. Do not accept anything that falls short of the best even by a whisker. Make sure that the content is 100% original and indigenous in idea and presentation. Also make sure that the content is packed with a lot of value. What is being talked about would cost you some good money, so, be ready to invest. It would also take quite some time to produce this type of content. Arrange for suitable resources, afford time and hire talent that can understand the quality you are looking for and produce it with confidence.
Wide ranging articles
Since you want to create real content with value, stay away from filling the spaces with multiple short length posts. Instead, insist on articles that are lengthy and comprehensive. Articles should be on topics of the industry that are most relevant and widely being talked about. It should be backed by solid research so that the facts and points that are mentioned are duly substantiated with authentic data and case studies. The posts should be exhaustive and readers should get a feel of its authoritativeness. It involves real hard work and requires the commitment to excel which can insulate you from the spying eyes. As a responsible Denver SEO company, we at Sand Crest can help you in your quest for quality content.
Avoid derivative content
Spinning off ideas that are already floating around and tweaking it slightly to create content has resulted in the web being flooded with derivative content. Although the write up might be original, the idea could be a lift off with some polishing here and there. The value of such content is obviously low as it could be echoing some other views that might not be much aligned with your business interests. Avoid the trap of being lured into the vicious cycle. Take the hard way to create diversified content.
Cover diverse topics
Making things difficult for copying or recreating content is the only way to stay insulated from the effects of spying. In order to achieve it, rely on creating content on wide ranging topics in succession so that the range becomes just too much diverse. Pack it with elements that add much value like infographics with lots of details. Comprehensive slide decks, tutorials created for specific audience, branded images and videos can be added to enrich the content. This would not only make it very difficult for competitors to copy but even if done, it can never acquire the value that you have put into it. Moreover, the purpose of copying is to make it cheap and quick but replicating the above would require considerable resources and time that defeats the basic intention of copying.
Collaborate with the influencer
Curating content is an accepted practice and it saves time but at the same time it can be quite frustrating to see your competitors posting the same content. Look for an influencer that can be a source for content that you can curate regularly. Collaborate with them to co-produce content that bears your mark so that it becomes branded and almost impossible for competitors to lay their hands on it.
Come to us at www.sandcrestseo.comand we will show you the way to protect your market share with content that competitors will be wary of copying.