The Secrets Of On Page SEO: Unveiled
You may be a blogger or website owner, but you may not know much about internet marketing. Search engine optimization is what makes the world go round. The very survival of a website depends upon the level of SEO done for a website. Yet, just like you, there are many who do not know what digital marketing is all about or how it can be “fixed”. In that case, you are in the right place. We have 10 years of experience in helping websites perform better, and get much more views.
Why Is SEO Confusing For So Many Businesses?
Inbound marketing seems pretty innocent and simple to those who are approaching it for the first time. Once you are in the zone, you may find it similar to a maze. This is primarily because internet marketing depends upon optimizing website content and off site optimization. These two broad categories of a blog post or a website contribute towards SEO. Each one of these has several elements that need to be addressed before you can perfect your whole website SEO.
- Off page SEO involves website mapping and back linking that helps search engine bots to take notice of your website.
- On page SEO is more content based that helps with organic traffic.
Why On Page Optimization Is So Critical
On page SEO makes sure that your website content is optimized for both human readers and bots. There is an armada of bloggers who produce SEO optimized content these days. This simply means, the blogs and articles have optimum keyword density and you can directly post these pieces to your website to be noticed by human users.
Google does not only consider off-site SEO. You need good content relatable to your specific industry to eventually receive rankings within the top 3 positions on the search engine results. Although social media signals and domain authorities affect your website rank directly, nothing can improve your rank if your blog and website content are crass. The main goal of on-site SEO is to boost your website rank in a natural but effective way without disturbing the other factors involved in on-site SEO.
Content Is King And Always Will Be
This is something 2016 has been saying and 2017 will be saying all the way. There is no internet marketing without content. Even if you have great intros or meta descriptions within your blog or website, you will not be able to optimize website content without having great content as well. Content does not only refer to texts. Modern age content also includes videos, images, and infographics.
Readers love content that is information rich. Make sure content is current and relatable to what products and/or services you offer. Readers prefer reading informative information that is well written. Those of you who are well versed with the concepts of SEO and content might argue that long-form content is the in thing now. That is true, but including a couple of images and videos will enhance your website viewers experience. Videos are selling themselves right now and it would be stupid not to use this excellent opportunity.
1. Page Titles
Title tags are the first and most important part of your on page SEO. You need to keep your title short and crisp to attract the attention of your human readers. For example: if a blog post were titled “brilliant hacks to stay cool this summer” instead of “here are important ways to stay cool in the summer” it would automatically grab more eyeballs.
Your target keyword should be used in the title once and keep the title limited to 65 characters only. A small H1 improves ranking. Also, be sure not to repeat your keywords in the title. Repetition of keywords is something Google still penalizes.
Making a great title is not easy. You will need to perform a lot of trial and error, use guidebooks and spend a lot of time to perfect your titles. To save you the time and money, our internet marketing team members can write interesting and brilliant titles that will be absolutely perfect for your posts and website content.
Getting the headings right is another headache you will have to deal with if you do not have a digital marketing team to help you out. Having appropriate headings is vital to the best SEO possible for your website. If you are familiar with WordPress, you will know that the title tag is H1 by default. The next headings automatically become H2, H3 and so on. These are your section breaks or subheads. If you think Google bots do not pay attention to these, you are terribly wrong.
However, be sure to use few H2 and H3 tags as too many are flagged by search engine spiders. Sand Crest SEO team will help you figure out the appropriate number of tags for your posts depends upon the actual keywords and word counts.
3. What Is The Deal With Meta Tags?
If you have a great post with a great title but that does not rank well. It might be due to the lack of proper meta descriptions. Here are a few tips and tricks you must follow for making good meta descriptions.
- Include Your Keyword Once
- Stick To Informative But Short Content
- Keep Meta Descriptions Within 160 Characters
- Google Doesn’t Care About Meta Descriptions But Your Viewers Do
Optimized meta descriptions have always contributed to higher CTR. So irrespective of what the news is from Google and Bing, stick to informative and interesting briefs that are relevant to your website content and posts.
4. Optimization Of Images
Images are a huge deal when it comes to long-form content. Images break up the monotony and they provide a lot of information without increasing the word count. However, you must remember that very high-quality images will slow your website down. This will be detrimental to your Google rank. So we suggest using moderately sized images or compressed images along with a caching plugin to decrease the load.
If you cannot optimize your images, no need to worry; we have experts who have been doing this for the last 10 years who would love to give you the best advice about image optimization. You will also need to pay attention to Alt text and image captions before you can publish your post. Make sure, your image has the right links and is crawl-able by Google engine spiders for a higher rank. People might even find your post from Google image searches and you cannot discount this possibility while designing your blog posts.
5. Word Count Matters
This is possibly the oldest and still the most controversial of all topics related to on page SEO. If your blog is informative and has the potential, we will suggest a 1000 to 1500 words of quality content. This is the standard long-form content word count these days.
Keyword density depends upon total word count and if you have a 1000 word content, you may experiment with higher densities around 4%-6%. You can try to analyze your competitor’s posts for an understanding their actual word count and keyword densities. There are several tools that can help you in the process.
If you are too preoccupied with the other nuances of website development and maintenance, we can help you with the content. Our team can produce excellent keyword optimized content in no time at all for your website and blog. We have also seen, Google page ranks are directly related to word count and a higher word count fetches a better rank for websites. The trick is not to overdo it. You will need an expert like our internet marketing teams to help you strike the right balance between word count and keyword placement.
Several other factors play important roles in the determination of website ranking. You simply cannot forget internal linking and permalinks while perfecting all SEO for your website.
6. Permalink Structure
The Perfect Permalink Structure Should Look Like This:
You should avoid using special characters, use the keyword at least once and use dashes to differentiate the strings. This is the “pretty” URL structure that most web browsers support.
7. Internal Linking
Two Ways To Make Your Readers Spend More Time On Your Website Is By:
- Linking your current blog post to your previous blog posts from same and different categories.
- Using references from your existing blog posts so people can easily navigate from one post to another.
You can use a keyword as the anchor text and use the other post as the source of the link. This is where Sand Crest SEO does our best to get you the very top spot on Google SRLs. We will only create interlinks that are necessary and extremely relevant to your business.
There are countless numbers of factors that influence internet marketing. Internet marketing can be simplified with the right guidance and we would love to give your business the right guidance.
If you need help making your blog or website more visible online, you have come to the right place!