The Internet is nowadays one of the best possible platforms for marketing; no business can sustain in today’s world without its virtual presence. The most notable of the internet marketing is SEO. The full form of SEO is Search engine Optimization. Search Engine Optimization is also referred to as Organic result namely.  It is the process to control the search results which comes in the unpaid search result of a web search engine. It is a business optimization process per say, which manages the online website visibility, in the list of the results which a search at any web search engine begets.

The higher a website ranks in the search results, the better are its chances of receiving a high number of visitors. With increased traffic, the business also stands to gain more potential customers.

What is Search Engine Optimization?

Search Engine Optimization is an internet marketing strategy, which takes into consideration the way a search engine works and the programming algorithm dictating the search engine behavior. Besides these factors, it also takes into account the keyword or the proper search term, which matter a person searches about, and lastly which the targeted audience prefers. However, there is a slight difference between SEO and local optimization. Local SEO takes care of the online presence of business (i.e., optimizing the display rank of a website in the list of search results when someone gives the local search), but the Search engine Optimization is much more focused to take care of the national and international searches. Professional SEO company services can help you in this regard!

The Starting Period

On 2nd May 2007, Jason Gambert made the first attempt to trademark the term Search Engine Optimization or SEO. He put forward in front of the Trademark office at Arizona that Search Engine Optimization is not a mere marketing process or service. Instead, it is a process which functions to manipulate the keywords to optimize. Though, the starting point of this process goes back to the mid 90’s, as only in this period the first generation search engines were cataloging the web. In this time Webmasters first started to optimize websites for the search results of search engines. However, the term Search Engine optimization came into existence probably in 1997; Bruce Clay is mostly referred as the person to popularize the term.

The First Generation Optimization Process

When it comes to the first generation Search Engine Optimizer, Webmaster worked in the following way, and they first submitted the page address of a specific website to many engines that then sent a spider for crawling that page to extract information or better to say links to the other pages out of it. Later, the obtained data was then indexed. This process included following factors such as a spider downloading of a page by a search engine, storing the information on the own server of the search engine. There is the second program as well which is called an indexer. It extracts information such as their location, the containing words and so on about a page; and lastly, the whole data was placed for crawling into a scheduler for the next date.

The Path of Modification

The first generation of the optimization process had to depend upon the ‘Index Files’ or ‘Keyword Meta Tag’ in a search engine; Webmaster provided these methods. However, by 1997 this process was recognized as creating junk with irrelevant keywords to manipulate the online visibility of a website, while the popularity of a search engine depends upon how much relevant search result it can produce against a given search. In 2005 an attempt was made in the form of a conference of AIRWeb to bring the practitioners and researchers of search optimization together. In 1998 Google was started and later on it developed itself to make a personalized search result for each of its users depending upon their search history.

How Does This Work?

There are many methods which are used to produce an increased prominent appearing on the site in search results of the search engine provided against any given keyword. Crawlers are used to find pages for their algorithmic search results by the popular search engines. There are several different methods existing which can be used to increase the online presence of a website in the search results. One can visit this link know more about search engine optimization process in details.

We can name Cross-linking as one of the processes which link between pages of the same website to beget an increased number of essential links to relevant pages, improving the visibility of a website. There are also processes such as creating the content which includes the frequently searched keywords can increase the visibility, updating content that makes the search engines crawl back again and again is also can improve traffic to a website. There are two broad categories of search engine optimization process; one is white hat technique, and the other one is the black hat technique. The search engine companies recommend the first one as part of the so-called ‘good design,’ and the second one can be articulated thus, the techniques which the search engines do not approve are regarded as black hat technique.

The search engine optimization process is one of the most effective routes of internet marketing. However, it is not same as pay per click campaigns or other forms of internet marketing. Instead, experts state that the search engine optimization depended on the site operators goals and the difference between this process and paid per click campaign is that of the paid and unpaid priority ranking in the search results, which are necessarily unpaid search results against the searched keywords by the user.

Thus, we can say lastly that the Search Engine Optimization is as useful as the Search Engine Marketing and Pay per Click Advertisements depending on the goals of the owner of the site. If you are looking to get started with SEO, you should hire a competent team of professionals.