Web design itself is a very competitive industry, and when it comes to developing e-commerce sites that need to win the hearts of the consumers at the very first instance, it becomes more challenging. Here we will discuss some tips from the experts that can help you build the best looking and most user-friendly e-commerce websites.
Introduction to e-com web design
E-commerce web designing is not merely about creating an aesthetically pleasing online store. It surely helps to attract people, but the most important part which makes an e-commerce site successful is how quick the customer gets from the initial landing to complete an order. So, efficient e-commerce site design is all about turning the potential visitor into an active buyer. Here are the promised tips.
1. Give the customers an option to refine their choices
People do not want to waste time, especially on a particular website as there are millions of such sites available online. So, a site should focus on offering the customers the most user-friendly filter options to ease up their shopping endeavors and let them land on their most needed items.
When consumers come to an e-commerce site through different channels, they are surely in a mood to buy, but if they get a very complicated process of finding items or buying online, they instantly start looking for an alternative store. For example, if an online clothing store fails to give accurate information regarding size, customers will have difficulty finding the items that will be a perfect fit for them. Most buyers in this instance will leave the website. However, on the off chance, even if someone makes a purchase, they may end up with a poorly fitted clothing item, which will leave them disappointed and even upset!
2. Let them navigate back easily
While browsing through the selection of items, customers may narrow down their choices inside various categories, and they may sometimes make mistakes or change their minds in between. So, it is crucial to implement a reverse option on the site so that the buyer can get back to previous stages of the short-listing.
Forcing them to use the back button clicks may cut off their browser connections. That is why there should be an option within the site that allows them to go back a few steps. This feature has to be made mandatory for all e-commerce sites as it offers the maximum ease of browsing through the different products.
3. Keep search bar easily accessible
You may have noted that the common thing on amazon.com is a prominent search bar that is easily noticeable and accessible. You may not realize how frequently you use the search option when you are on an e-com website, but it is one area people use to find the desired items.
Considering this, while doing ecommerce website design, the search bar can be made prominent, not only on the homepage but also on the inner pages of the site. This will help the users to stick to the website for things they need rather than going back to a search engine to find out different products.
4. If a particular item is not in stock, inform it at the first point.
While it is not a designing tip, it is surely one of the common mistakes that e-com websites make. Removing a product that is out of stock from the main list may not do you any good in terms of SEO, but it will surely add to the user-friendliness of the site. No one likes to make the effort of finding the item he or she wants only to discover that it is “currently out of stock.” If a product is unavailable, make it clear to the users rather than misleading them to waste time.
5. Use original and high-quality photographs
Images play a vital role in e-commerce success. You can find that the popularity of photo sharing social media applications is also increasing, which offers a lot of opportunities for the online businesses. Compared to conventional sales, ecommerce is more about buying with the users’ eyes rather than the touch and feel of a product.
Having quality photos and the minute details of products is a sure-shot way to get more people attracted. A designer needs to plan the page layout by keeping this factor in mind to deliver the best. You can use responsive tiled thumbnails, a slideshow of the products, or even a high-quality video on the screen. The quality of these images is vital as a puffy low-pixel photo may always give off a negative impression about the quality of the product.
6. Visible shopping cart
The advanced e-com shoppers want to redirect to the shopping cart page each time after putting in an item. So, it is essential to show the shopping cart on every page of the site. Designers previously used to choose the sidebar for this purpose, but with this, you may have to compromise on your valuable promotion space. Similar to the search bar, the shopping basket should also be displayed on every page for the users to access easily. The shopping cart also should contain the all the necessary information, and not just the number of items. You can add thumbnails for the products to make it much easier for the users to view.
7. Easy navigation
Most e-commerce sites have a number of categories. The options of fly-out and or super menus, which drop down when the users hover over, are identified as the most effective approach to preventing the pages from being cluttered while ensuring maximum accessibility.
8. Ensure consistent SEO
Increasing competition has made optimization a necessity for e-commerce businesses. Without a properly optimized site, you can only attract some customers through paid methods, which may also not work out well if your acceptance rate is low. At the latest, relevant and useful content is an essential aspect, which you need to keep a close eye on.
The above tips are meant to help the designer, developers, and site owners alike. However, it is also essential to keep an eye on not ‘overdoing’ things if you want to get a good grip on the results. Along with building a good e-commerce site, it is also essential to sell good quality products and create an efficient customer support system to find success.