The modern business environment is highly competitive, especially on the internet platform. As more businesses try to create an online presence, new strategies are emerging on how best to do this. Search engine optimization still remains king and it is no wonder many companies are now outsourcing internet marketing services.
Capitalizing High Ranking on SERPs
According to a survey by HubSpot, 75% of searchers don’t scroll beyond the first page of search engine result pages. This means any business which is not leveraging digital marketing services risks losing relevance because its target audience will never find it. More importantly, 70% of the links business users click on are organic and not paid, which again emphasizes the importance of high ranking on search engine result pages.
According to Google, 93% of online experiences start with a search engine. If you don’t capitalize on online marketing services, little traffic will come to your website. A report published on Search Engine Journal says SEO leads boast a 14.6% close rate compared to other outbound leads such as print advertising which only has a 1.7% close rate.
A similar study shows 18% of organic links on Google go to the 1st position on SERPs for their targeted keywords. The key take away from these statistics is the fact that without an inbound marketing strategy, your online business is highly likely to fail.
Major SEO Pitfalls to Avoid
If you are planning to launch an search engine optimization campaign, it is important to appreciate the challenges that your business is bound to face. More importantly, it is advisable to get more insight on the best digital marketing services in order to make an informed decision.
Using a Denver SEO company is a major step towards achieving your internet marketing goals. While there are many consultants offering these services, it is highly advisable to stay on the lookout for the common mistakes that some make. They might not seem like a big issue yet many websites today are languishing at the bottom of SERPs due to these blunders.
Below are some of the mistakes your online marketing consultant must actively avoid:
- Keyword Stuffing
Once upon a time, all a webmaster needed to do to boost ranking on Google, Bing and Yahoo was to stuff highly competitive keywords. Well, that was before Google started tightening its algorithm standards. Update after update of the Google algorithm has revealed the risk associated with keyword stuffing. Google Penguin will be on your case and worse still, readers will eventually realize you are taking them for a ride and a bumpy one at that.
- Ignoring User Experience
If your internet marketing specialist is just focused on Google ranking, you are in for a big shock. Many inbound marketing companies promise the best ranking and sure, they might get you to the top of SEPRs ranking for your targeted keywords and phrases, but for how long? Goggle ranking factors are shifting towards improving user experience (UX) because after all, this is what internet users are demanding. Google’s mantra is for companies to focus on UX and the rest will follow naturally. If your customers are happy, you can bet they will share your content on social media. This in turn leads to better ROI and establishes you as an authority in your niche.
- Wrong Keyword Choice
The reason why website owners choose the wrong keywords are baffling considering there are many keyword tools which can be utilized for this purpose. Search engine optimization will never pick off if you are using the wrong keywords. In fact, this should be the first step in any search engine optimisation campaign.
While there are many competitive keywords in your niche, it is important to appreciate these might not bring any traffic to your website. You need to focus on long-tail keywords that answer questions that your target users are most likely to ask on search engines. Avoid generic keywords because they bring no value to your website.
- Failure to Leverage Analytics
If your online marketing company is not relying on data to make decisions, the project is doomed to fail. The importance of analytics for marketing and internet marketing cannot be overemphasized. It is important to appreciate that every business decision today should be based on reliable analytics.
Analytics will provide fundamental information, help to track and measure traffic, assess page popularity, and find the right keywords based on popularity among other useful functions. It is now possible to put a dollar value to organic traffic and identify slow load times on the website. With all these details, it becomes easier to formulate an digital marketing strategy that actually works. As they say, numbers don’t lie.
- Poor Linking between keywords and Content
Keyword research can be a double-edged sword in the hands of a poorly qualified inbound marketing strategist. It is very easy to find popular keywords for your website but the problem arises when it comes to content creation. In some cases, search engine optimization consultants are just interested in short-term results and once they find keywords, the rest of the work is left to you.
This leads to creation of content that doesn’t relate to the keywords. In most cases, keywords are awkwardly included in blogs and articles. With the sophisticated Google algorithm, it is now possible to detect such content and your pages will suffer for this. Worse still, visitors to your site will quickly leave once they realize they have been duped.
To avoid this scenario, an internet marketing company should work closely with the client to understand their business goals. This makes it easier to identify keywords that attract the right traffic. More importantly, creation of content does not revolve around the keywords chosen.
There are many other SE optimization blunders that a website owner should be on the lookout for when working with an SEO service. For instance, the internet marketing consultant should not ignore mobile or skip title tags and Meta descriptions. At the same time, every SEO project must start with an audit of site architecture to identify missing and broken links. Other mistakes to avoid include copied copy, duplicate content on different pages, spam links, irrelevant anchor text links, lack of local search optimization, and focusing on link quantity as opposed to link quality among others. It is also important to highlight these mistakes during initial consultations and as the project continues.
To avoid these pitfalls, make sure you work with the highly qualified Sand Crest SEO in Denver. The company boasts over 22 years’ experience, a vast range of SEO packages, an incredible track record, flexible month-to-month agreements and a reputation for reliability. Call today for a free estimate or further consultations.