Have you been struggling to keep up with the fast-paced internet marketplace? If so, you are not alone. Most business owners are overwhelmed when it comes optimizing their websites to compete on this volatile platform. Millions of websites are launched daily yet only a few succeed in every niche. This has led to naysayers’ movements that believe that there is no way a new website can rank highly using white hat techniques.

Truth be told, the internet market is overly competitive and for a good reason. Consider that there are over 3.2 billion internet users today and you start appreciating the reason why every marketer wants a piece of the cake. A 2016 study published in the Fortune shows consumers are now doing most of their shopping online. In fact, over 50% of the respondents said they shop online, which best explains why online marketers are ready to risk everything to get noticed online.

A Search engine journal survey shows that 75% of internet users never scroll past the first page of search engine results pages. This means that if a website is not on this page, it simply doesn’t exist.  For this reason, most marketers are ready to go all the way though this is sometimes counterproductive.

Search engine optimization should not be an end in itself. Instead, it is supposed to be a strategy that increases visibility of your website and helps you keep growing. While the demand for better ranking on SERPs is understandable, you should never risk the integrity of your brand by taking internet marketing shortcuts.

Leveraging Emerging SEO Trends

If you are a website owner trying to position your brand online, it is important to appreciate the importance of using viable digital marketing strategies. Due to growing demand for higher ranking and more traffic, online marketing is a fast paced industry where trends come and go before they are even fully felt. As an online marketer, it is not possible to keep abreast of all these changes.

Luckily, your Denver SEO Company will be in place to monitor the industry and help you leverage emerging search engine optimization strategies. Sand Crest SEO is one of the most established internet marketing service providers in the city with over 22 years’ experience in the industry.

The company offers a full-service inbound marketing package to clients in different industries with the main goal being to position client brands online. The company’s innovative approach to digital marketing helps it integrate the latest online marketing trends in its projects.

Below are some of the internet marketing trends the company is now incorporating in its digital marketing services:

  1. Mobile SEO

There is no denying that the world has gone fully mobile and the revolution has mostly been inspired by internet technology. Google is now more focused on mobile internet than ever with its Accelerated Mobile Pages project (AMP) now turning into reality. These efforts to build a better mobile-friendly web are being felt in search with the mobile-first indexing again pointing to the search engine giant’s commitment to mobile internet. Of course this comes in the backdrop of mobile internet traffic surpassing desktop which necessitates a paradigm shift in inbound marketing.

Your search engine optimization company should focus on creating a responsive website design that is adaptable to any mobile internet device. There are other design layouts and content strategies that will have to change in order to provide a seamless internet experience for mobile users.

  1. Voice Search

It is time to start focusing on featured snippets which provide answers to questions users are likely to ask. There is no denying that voice search, which seemed like a futuristic topic for geeks a few years back, is now big in search. Technology giants led by Google, Amazon, Windows and Samsung now have voice search as part of their software development projects.

Voice search is bound to change the online marketing landscape and internet marketing companies must be ready to provide solutions. A rich answer is a great way to improve traffic to your website. As such, talk to your digital marketing service and ask how they can help you to get more from voice search. A ComScore report predicts that by 2020, 50% of internet search will be voice.

  1. Local Search

In a mobile-only world, it is becoming obvious that more people are using these devices to shop and find local services. For instance, it is easier for a consumer to find the nearest Mexican restaurant through search than any other resource.  For this reason, your website must leverage local search in an attempt to grow its reach and build visibility in the city.

Google’s Possum update is a major step towards helping businesses leverage local search to increase foot traffic. If you are running a local store, it is time to talk to your search engine optimization company about the relevance of search and how you can drive more traffic using it.

  1. Machine Learning

It might have sounded too surreal a few years back but with Google’s RankBrain already in place, machine learning is now a reality. This is going to change Google’s algorithm and it can also be viewed in line with the Hummingbird function extension. The attempt to learn how people are likely to phrase their queries will help in content creation. With time, machine leaning will extend to data interpretation which will greatly help webmasters and searchers alike.

  1. Focus on User Experience Optimization (UEO)

User experience has been a topic Google has once and again mentioned in all forums. This is in line with many complaints that users make regarding poor experiences. With this becoming a search ranking factor, inbound marketing companies have to redesign their clients’ websites to provide a better user experience. More importantly, these websites must be optimized for mobile because most users are using these devices.

There are other digital marketing trends that your SE optimization company should be on the lookout for including increased mobile app development, rise of dense content, importance of personal branding and many more. Of course many other trends are emerging and the best way to stay ahead is by using a highly knowledgeable internet marketing company to help you leverage these trends and strategies.

Sand Crest SEO has a highly trained team of experts who have a passion for innovative SEO solutions. They are always looking for the latest trends in order to boost clients’ websites in a highly competitive environment. Get in touch today and learn how our SEO experts can help position your website using the emerging ideas in the industry.