Search engine optimization continues dominating internet marketing forums and for many good reasons. Most businesses are now online and the marketplace is getting more competitive than ever. It is no wonder then that internet marketing is hogging all the attention with internet marketers trying all tricks to get the better of search engines. Many strategies have been embraced and abandoned over the years and Google’s algorithm updates are not helping much.
Well, search engine optimization is both a science and an art and if you are intent on boosting your online business, you need to keep learning. Truth be told, there is no magical wand when it comes to online marketing and it is therefore important for website owners to keep reviewing their digital marketing strategies. What was working in 2012 is no longer viable because in that period, Google’s Hummingbird, Penguin and Panda has evolved.
This being another year in online marketing, it is important to look at strategies that your search engine optimization strategist should be using. It is true you are outsourcing your internet marketing services to an expert because you don’t have the time to learn and implement these strategies. However, getting some insight on these strategies will help you when interviewing potential inbound marketing consultants.
Below are some of the latest SEO techniques any Denver SEO should have an idea about:
- Mobile Optimization
Mobile and internet traffic exceeded desktop usage in 2016 according to Stat Counter and this has great implications in internet marketing. According to Smart Insights, over 80% of internet users own a Smartphone. The same report says that 48% of mobile users start their online experience with a search engine such as Google, Bing, MSN or Yahoo. A similar study in 2015 shows that 37% of all website visits come from mobile and this percentage is much bigger now.
For an online market, this means your website has to be mobile-friendly. This is where an expert inbound marketing consultant comes in. Sand Crest SEO in Denver has qualified mobile web designers who will help to redesign your website in order to increase your online visibility. With the launch of Google’s mobile-first index, it now means Google will use your mobile site version for its primary index and it is therefore helpful to have this platform ready.
- Voice Search
Since 2008, voice search queries have enjoyed almost 35% increase according to Kliener Perkins Caulfield Byers (KPCB) Internet Trends. To appreciate the importance of voice search, you just have to observe the intense investment tech giants such as Google, Microsoft, Samsung and Amazon are making in the area. This technology allows users to use voice commands to get answers from their internet devices.
If your website content is not optimized to provide such answers, you are missing out on the growing number of internet users using this type of search. Your online marketing expert needs to work on your website by changing short-tail keywords to long-tail phrases, creating conversational content, and optimizing for local search among other techniques. The idea is to attract more traffic from voice search queries and this is not possible if you do not optimize your content for voice search.
- Optimizing for Rich Answer
This is closely related to what you need to do for voice search. According to Google’s RankBrain project, more people are searching using question form and if you have looked at search engine result pages for your ranked keywords, you might have noticed rich snippets appear at the top.
For instance, a search for ‘how to cure sore throat’ will give the top result as the site that has an exact answer before others ranking for the keywords. A study by Stone temple Consulting shows that rich answers appear on 19.5% of Google research results out of thousands of keyword queries. If your digital marketing expert is not talking about how to rank for rich answers, it is time to move on.
- Shorter URLs
Descriptive and keyword-relevant URLs have been used as an effective internet marketing strategy but things seem to be shifting. Different studies indicate that using shorter URLs could be a simple way to boost ranking. Google has regularly mentioned that any URL beyond 5 words will not boost ranking. A look at the top-ranking websites on SERPs supports this new thinking.
In essence, it is time for your search engine optimization company to give you a way forward regarding the alternative URLs you can use to boost your ranking. Where possible, make sure your keywords are among the first words in the URL and always try to minimize the number of words.
- Local Search Optimization
It goes without saying that local search is the future of marketing. If you are running a local store, it makes more sense to narrow down your marketing to your target audience. This approach is not only more affordable but also has a better ROI. With more consumers on mobile, it is now easier to target the right people and increase conversion rates.
A recent report by Google shows that local search leads 50% of customers to visit stores within the same day. More than 60% of consumers have at one time used local information contained in ads. A similar study says 88% of shoppers trust online reviews just as they do personal recommendations.
To leverage the opportunities available in local search, your inbound marketing consultant should come up with ways to make your website more visible. This includes listing on Yelp, TripAdvisor, Angie’s List, and Google My Business.
Of course there are many other strategies and trends that will influence your online marketing campaign in 2017 and beyond. When working with an experienced and innovative digital marketing consultant, you are able to capitalize on the emerging trends for better ROI from your internet marketing project.
Sand Crest has the resources and expertise to deploy the latest SE optimization techniques in your marketing campaign. The company boasts over 22 years’ experience in the industry and it is among the most established internet marketing firms in the city. More importantly, we offer tailored marketing solutions to meet your website’s unique needs.
Feeling overwhelmed by all the new online marketing trends in the industry? You needn’t be. Give us a call today and let us worry about how to integrate these SEO developments into your marketing campaign.